Todd Falcone’s #1 Strategy for Cold Market Recruiting
Tod Falcone shares cold market recruiting strategies, how to increase self confidence and other useful network marketing tips.
This podcast interview was published back in 2015 and was one of the first network marketing podcasts.
Table of Contents
Who is Todd Falcone?
Todd Falcone is a network marketing trainer with over 25 years of experience in the profession of network marketing and direct selling… and speaking full time for last 13 years. Thanks to MLM, Todd still earns a passive income from 2 different MLM businesses that he has built.
Over the past decade Todd has dedicated a majority of his time speaking, teaching and training on MLM.
Todd also consults network marketing company owners, coaches and trains top-level distributors.
He regularly conducts conference calls, webinars and live training events in front of tens of thousands in the US, Canada, Europe, Asia and other countries.
Todd also hosts an internationally recognized weekly show called ‘Cracking the Code to Success' that he has been conducting for over ten years and is open to the entire MLM profession. You can hear him LIVE every Monday Night at 8pm EST in the USA.
Asides from being a MLM superstar, Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors.
Listen To Todd Falcone's Interview
How Todd Falcone Started in Network Marketing
Todd Falcone didn’t mean to get into network marketing.
He was just looking for a job.
He thought he was going to a job interview in Irvine, California.
But it turned out to be a business presentation.
He had never even heard of MLM before.
But when he saw the idea of making money from product sales and building a team, he thought, “Why not?”
The concept made sense to him, so he signed up on the spot.
His first two years were rough.
He didn’t make much money.
He even had to move back in with his parents and sleep in bunk beds.
His mom thought it was a pyramid scheme and told him to pay back his college tuition.
But Todd believed in the model.
So he kept going.
Eventually, things turned around.
Turning Point in the Business or Major Lightbulb Moment for Todd Falcone
In 1991, Todd went to a big event at the Bonaventure Hotel in Los Angeles.
That’s where everything clicked.
The speaker did a skit about The Joker from Batman.
The message?
Lighten up.
Todd had been too serious and forceful.
His sponsor looked at him and said, “That’s you.”
Todd realized he needed to stop grinding so hard and start having more fun.
From that moment on, he brought joy into his work.
He stopped being stiff and formal when he talked to people.
He just became Todd.
That small change made a huge difference.
Worse Moment in Network Marketing for Todd Falcone
Todd had two big low points.
The first was early on when a prospect ghosted him.
He was so frustrated, he left her a nasty voicemail.
She sent it to the CEO of the company.
He got a call the next day.
It was embarrassing and a big wake-up call.
The second was many years later.
He had spent 11 years with a company.
Life was good. He was golfing and surfing and still making money.
Then the company shut down.
He lost everything.
But that disaster led to something amazing.
It pushed him to become a speaker and trainer.
And he’s been doing that ever since.
The Lighthearted Shift Todd Falcone Made in Network Marketing
One thing Todd talked a lot about was learning to enjoy the process.
He said he used to be way too serious.
He was stiff when calling prospects.
That pushed people away.
But then he started acting more like his true self—the same fun-loving guy who loves fishing and surfing.
He made prospecting casual and comfortable.
Like taking off your tie after a long day.
He reminded people to smile, laugh, and just relax.
That mindset made the business so much easier—and way more fun.
Million Dollar Question for Todd Falcone
If Todd had to start over and knew no one, what would he do?
He said he would use his Recruiting Professionals method.
He’d go after people in real estate, mortgage, insurance, and sales.
He’d look for leaders and professionals.
Why?
Because those people already know how to work hard.
And they’re used to commissions.
So that’s who he’d talk to first.
How Todd Falcone Overcame Negativity from His Family
When Todd first told his mom he was joining an MLM, she flipped out.
She called it a pyramid scheme.
She even threatened to make him pay back his college tuition.
When he moved back in with her after failing in his first company, she thought she was right.
But Todd didn’t give up.
He secretly signed up for another MLM.
He had the products and checks sent to a friend’s house.
He didn’t want his mom to know.
He believed in the industry too much to walk away.
The Power of Confidence and Self-Belief for Todd Falcone
Todd said he didn’t start with confidence.
He was nervous.
He stuttered.
He sweated through calls.
But he kept going.
He said confidence doesn’t come first.
It comes from doing the work.
Trying.
Failing.
Learning.
He believes everything rises and falls on confidence.
And confidence is built one action at a time.
Recommended Tools And Resources
Favorite Quote
“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” (Martin Luther King Jr.)
Must Read Book
Think and Grow Rich by Napolean Hill
Influence; The Psychology of Persuasion by Robert Cialdini
Recommended Online App
Recommended Prospecting Tool
You!
Contact Info
www.toddfalcone.com
Facebook Business Page
Cracking the Code to Success Conference Calls
Key Lessons from Todd Falcone
1. Confidence comes from action.
You don’t wait for it. You build it by doing the work every day—even if it’s messy.
2. Be yourself and have fun.
People don’t want to join someone who is stiff and robotic. They want real, fun, and honest.
3. Don’t quit.
Todd said success rarely comes on your timeline. But if you quit, you lose the chance to win.
Your Action Steps
1. Talk to people daily.
Don’t overthink it. Be real. Be curious. Start the conversations.
2. Lighten up.
Stop taking yourself so seriously. Smile more. Laugh more. Have fun doing the work.
3. Work on your confidence.
Spend 15–30 minutes each day on personal development. Sharpen the best tool in your business—you.
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio
