Lisa Grossmann: MLM Success, Stories & Duplication
Lisa Grossmann is a network marketing icon who has been featured on MLM Nation not once, but twice. Her journey is a powerful mix of persistence, people-building, and profound industry insights that continue to shape the future of network marketing. With over three decades of experience, Lisa’s passion for helping others succeed shines through in every conversation.
Featured 2 Times on MLM Nation's Podcast
I’ve had the privilege of interviewing Lisa Grossmann two times on MLM Nation’s podcast, and each episode is packed with wisdom and practical strategies that apply to both new and experienced network marketers.
- Episode 009: Lisa Grossmann on Prospecting, Mindset and Stories
- Episode 617: Lisa Grossmann on Duplication, Residual Income, and Building the Top 5%
Table of Contents
Who is Lisa Grossmann?
Lisa Grossmann began her business journey in a family-run traditional business. In 1988, she was introduced to network marketing and never looked back.
She rose through the ranks during the golden age of MLM in the late ‘80s and early ‘90s, rubbing shoulders with industry legends and eventually becoming a Black Diamond leader alongside her business partner Curtis Broome.
Lisa has earned over 8 figures in lifetime commissions and has built organizations of over 200,000 customers and promoters globally. She’s also the co-founder of Your Vision Partners, Inc. and a sought-after consultant for companies looking to expand internationally.
Her passion lies in people, not just profits. For Lisa, the magic of MLM is in building others up and seeing them surpass you.
Turning Point in Her Network Marketing Career
Lisa admits she didn’t like MLM at first. In fact, she hated it. But pride pushed her to succeed. She climbed to the top rank in her company through pure grit—only to realize she was doing it all wrong.
She was chasing titles instead of building people.
That realization changed everything. Lisa began focusing on mentoring and training, on guiding others to success rather than being the superstar herself. That shift made her fall in love with the business all over again.
Her true turning point came when she stopped trying to impress and started trying to empower. Her leadership style became rooted in service, support, and systems that develop others into leaders.
Worst Moment in Network Marketing
Lisa’s worst moment came when her once-beloved company changed after going public. What started as a tight-knit, visionary organization transformed into something unrecognizable. It no longer aligned with her values.
She had to walk away, which broke her heart. It was a painful exit that left her questioning whether she wanted to continue in the industry.
But she found her passion again by surrounding herself with world-class people, launching new projects, and focusing on the long game. That comeback story is part of what makes her so respected today.
Key Concepts: Teaching Over Telling
Lisa is big on concepts, not scripts. She teaches people to lead with curiosity and ask three powerful questions:
- Are you happy?
- Do you have a plan to change it?
- Would you like to see one?
That simple framework opens up conversations without pressure. It invites connection instead of confrontation.
She emphasizes using third-party tools and mentors to explain the business. This way, new distributors don’t feel like they need to be experts to get started.
Duplication and Working with the Top 5%
In Episode 617, Lisa dives into strategies for duplication and long-term success. Her philosophy? Focus on the top 5% who are ready to lead.
She shares how creating a better customer experience leads to retention, and how building community among your team creates long-lasting bonds.
It’s not about signing everyone—it’s about finding your tribe and building depth.
The Power of Stories
Lisa is a firm believer that stories drive this business.
New distributors don’t need to know all the details. They just need their story—why they joined, what they hope to change, and how they feel.
People connect with emotion, not information. Stories break down resistance and create bonds. That’s why Lisa trains her team to become master storytellers from day one.
Lisa's Million Dollar Advice
If Lisa had to start over in a new place with no contacts, she’d head to where the people are—like a coffee shop or mall—and simply start talking.
She’d ask questions, be curious, and listen for people’s needs. When you truly listen, people open up. Then you can introduce your business naturally.
Lisa reminds us: network marketing is about relationships. Be real. Be kind. Be consistent.
Listen to Lisa's Interviews
(2015) Lisa Grossmann on Prospecting, Mindset and Stories
(2020) Lisa Grossmann on Duplication, Residual Income, and Building the Top 5%Prospecting, Mindset and Stories
Recommended Tools and Resources
Must Read Book
Go Pro: 7 Steps to Becoming a Network Marketing Professional
Oh, The Places You'll Go!
Vibrational Money Immersion by Ray Higdon
Recommended Online App
Google Hangouts and Skype
Google Docs
Flipboard
Recommended Prospecting Tool
Video
Favorite Quotes
- “Great minds discuss ideas, average minds discuss events, small minds discuss people.” – Eleanor Roosevelt
- “People often forget what you said but they'll always remember how you made them feel.”
Contact Info
Key Lessons from Lisa Grossmann
- Build people, not paper empires.
- Teach others to become better than you.
- Use stories to build trust and connection.
- Focus on the 5% who are ready to lead.
- Create systems that duplicate without you.
Your Action Steps
- Share your story—even if it’s simple.
- Ask powerful questions and truly listen.
- Use third-party tools instead of doing it all yourself.
- Prioritize helping others over personal glory.
- Stay plugged in, keep learning, and build your tribe.
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio
