Kristy Brandon: 3 Effective Ways to Build Relationships
Kristy Brandon shares how authenticity, connection, and consistency (even when you’re inconsistent!) are key to success in network marketing.
She’s not flashy, doesn’t claim to have it all figured out, and openly admits she’s gone through seasons of inconsistency—but that’s exactly why people trust her. Kristy’s secret? She shows up as herself.
In this episode, Simon Chan sits down with Kristy Brandon and unpacks how sharing everyday life and staying true to your values can help you attract better prospects and build lasting relationships that lead to business growth.
This conversation is packed with simple, actionable tips to help you stop overthinking social media and start connecting with people in a more natural, effective way.
If you’re tired of trying to be perfect and just want to grow your business by being yourself, this episode is a must-listen.
Who is Kristy Brandon
Kristy Brandon got started in network marketing at 17 years old and has been at it ever since. She is a 6 figure earner and has led teams of 1,000s and has earned millions in lifetime commissions.
Right now she’s super excited as she prepares to help her company launch in North America.
Kristy Brandon Podcast Interview
Kristy Brandon Episode Overview
In this powerful conversation, Kristy Brandon dives into how being authentic, relatable, and connecting over shared experiences can build lasting trust and powerful business relationships on social media.
Simon Chan and Kristy explore the importance of showing up as your real self, embracing imperfection, and finding common ground to form instant connections.
What You’ll Learn in This Episode
- How Kristy Brandon attracts new prospects without using fancy scripts or automation
- Why being inconsistent didn’t stop her—and how she leveraged it as a strength
- The power of connecting over things you have in common like family, hobbies, and lifestyle
- How to build trust quickly through everyday content
- Why your followers need to see your real life—not just your business
- How to go live even when you don’t feel ready or “camera ready”
- Why people buy from those they know, like, and trust
- How to overcome fear of judgment and show up anyway
- A simple mindset shift that helped Kristy stop overthinking social media
- How being excited (not perfect) is your most powerful tool
Timestamps and Highlights
00:00 – Why Kristy Brandon's authenticity stands out in today’s social media world
01:48 – How Simon and Kristy connected through shared life interests before they even met
03:10 – The importance of talking about non-business things to build trust
04:55 – Why agreeing (or disagreeing) creates strong rapport
06:23 – Kristy’s honest confession: “I’m not the most consistent person”
07:12 – How sharing your mess makes people like you more
08:41 – “People want to know the real you”—how Kristy embraces this
09:38 – What happens when you try to be too perfect online
11:03 – Why Kristy continues showing up even when it’s uncomfortable
12:25 – How live videos without filters have helped her grow faster
13:36 – Simon shares why people struggle when they hide behind perfection
15:01 – The three biggest mindset shifts Kristy made in her business
16:28 – Kristy’s message to moms and busy women who feel like they’re failing
18:02 – The social media content that works best when you’re low on time
20:07 – Why energy and passion are more important than scripts
21:13 – The real reason some people never get traction online
23:06 – What Kristy does daily to stay grounded and motivated
25:44 – Final advice from Kristy to those feeling stuck or unsure
Top 3 Lessons from Kristy Brandon
- True authenticity builds trust Kristy shares how revealing her life’s ups and downs made her more relatable—and trustworthy.
- Connection starts with shared interests Talking pop culture, hometown pride, or family instantly creates rapport.
- Show up, imperfectly Kristy shows up messy and real—and that’s why people connect and buy into her.
Kristy Brandon's Favorite Quotes
“Authenticity connects. Perfection disconnects.”
“People buy from those they know, like, and trust—and that starts with showing the real you.”
“You don’t need to look perfect to go live. You just need to care.”
“You already have everything you need to succeed—you just have to start showing up.”
“Talk about things that matter to you. That’s how people connect.”
Kristy’s Favorite Tools and Daily Habits
Phone camera – used to go live without filters or edits
Stories – her favorite way to stay in touch with followers
Time blocks – to make space for both business and family
Family time – non-negotiable, even during busy seasons
Daily gratitude journal – helps her stay grounded
Spotify playlist – used to get pumped before going live
Learn More and Connect with Kristy Brandon
Follow Kristy Brandon on Instagram
Join her on Facebook to catch her next live
Subscribe to her updates and coaching (if available, insert links)
Final Words of Advice from Kristy Brandon
If you’re overthinking your next post… stop.
If you’re waiting for the perfect lighting or the perfect caption… stop.
People don’t connect with perfection. They connect with people.
Kristy’s biggest lesson is this: just be you.
You don’t need to have a million followers or be perfect at reels. You just need to care about people and be consistent in showing up, in your own way. That’s how trust is built. That’s how relationships are formed. And that’s how your network marketing business will grow.
So go back and listen to this episode again. Take notes. Then pick one thing Kristy does—and do it today.
Even if it’s messy. Even if you don’t feel ready.
Because the people who need you… are watching.
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio
