James Zheng’s Comeback: 4 Key Network Marketing Lessons
James Zheng is a passionate network marketing leader known for his consistency, personal growth, and faith-driven success. He’s been featured twice on MLM Nation’s podcast, where he shared the highs, lows, and turnarounds in his 15-year journey.
Featured 2 Times on MLM Nation's Podcast
🎧 Episode 710: How to Get Skeptical Prospects to Join
🎧 Episode 801: Recruiting Using Facebook and IG Stories
Table of Contents
Who is James Zheng?
James Zheng first got introduced to network marketing as a shy, broke, 19-year-old pre-med student at UC Berkeley. Coming from a traditional Chinese family, he originally aspired to be a doctor—but deep down, he craved more than good grades. He wanted confidence, communication skills, and leadership. That’s when a persistent friend introduced him to MLM.
Skeptical but curious, James said yes—not to get rich, but to grow as a person.
Today, he’s a six-figure earner with a team of 5,000+ distributors and 10,000+ customers. Alongside his wife Becky, who was his second recruit and is now his life partner, they lead the Warrior Movement, helping others develop their inner warrior—body, mind, and spirit.
James and Becky reside in San Diego, California. They enjoy going to church, traveling the world, and mentoring the next wave of impact-driven leaders.
Turning Point in the Business or Major Lightbulb Moment
James had a defining moment when he asked himself:
“What do I really want?”
He realized he didn’t want a job or titles—he wanted freedom, impact, and to live on his own terms. This clarity transformed his “why,” shifting him from doing MLM for money to doing it for purpose.
Later in his journey, James and Becky hit rock bottom after building a six-figure income. Their business collapsed, they lost their team and home, and had to move into his mother-in-law’s office. At his lowest, James had a spiritual breakthrough:
“Even if I lost everything, I’m still enough—because God already loves me as I am.”
That powerful shift from pressure to gratitude sparked a massive comeback.
Worst Moment in Network Marketing
It wasn’t the early rejections or cold calls—it was after achieving success.
James went from six figures in income to six figures in debt. Leaders quit, friends ghosted, and self-doubt crept in. One night, he told his wife, “I give up.”
But Becky refused to let him stay down. Together, they rebuilt—not chasing checks, but casting vision, creating culture, and focusing on people over performance.
That painful season laid the foundation for something even better.
How James Zheng Rebuilt Using Social Media
In the beginning, James hustled the old-school way—home meetings, long drives, and endless presentations.
But after rebuilding, he went all-in on digital. He started showing up daily on TikTok, Instagram, and Facebook. Using simple stories, he created curiosity and tracked who was watching. Then he’d start casual conversations in the DMs.
One day, a leader responded to a regular story. That person would go on to climb 11 ranks and build a six-figure team.
It taught James that you don’t need perfect posts. You need consistent presence.
“300 posts with no results? Still part of the journey.”
Million Dollar Question for James Zheng
If James had to start over with no contacts, what would he do?
He’d pick one platform and post consistently—whether about business, dogs, or books. The goal? Build community and trust.
He recommends 3–4 reels a day, showcasing your life, values, and journey. Social media isn’t just fast—it’s scalable.
“When you build a following, you build trust. And trust opens doors.”
How James Overcame Being Super Shy
James was so shy he couldn’t even order food without anxiety. But he realized shyness isn’t permanent—it’s a skillset you can work on.
He practiced every day:
- Inviting strangers
- Presenting on Zoom
- Recording videos
Eventually, confidence became muscle memory. He still has introverted moments—but now, he can flip the switch when it matters most.
Why Network Marketing is Still the Best
James believes MLM is the ultimate platform for personal growth.
You learn:
- Communication
- Leadership
- Resilience
- Self-awareness
- Business skills
He even joked:
“If Jesus came back today, He would choose network marketing—because it’s all about serving others.”
Even with AI and tech taking over, people still need connection. And MLM will always reward leaders willing to grow and serve.
Listen/Watch James Zheng’s Interviews
Episode 710: How to Get Skeptical Prospects to Join (2022)
Episode 801: Recruiting Using Facebook and IG Stories (2024)
Favorite Quotes
If you want more, you have to become more
“Success is attracted by the person you become” (Jim Rohn)
Recommended Books by James Zheng
Think and Grow Rich by Napoleon Hill
21 Irrefutable Laws of Leadership by John Maxwell
The Consistency Pill by Simon Chan
How to Win Friends and Influence People by Dale Carnegie
Rich Dad Poor Dad by Robert Kiyosaki
Recommended Online App
Notes App on Phone
Recommended Business Tool
Video
Contact Info
📱 Facebook: JamesCZheng
📸 Instagram: @jamesczheng
🎥 YouTube: James Zheng
🎵 TikTok: @jamesczheng
Key Lessons from James Zheng
1. Confidence is built, not born.
Take action even when scared. That’s how confidence grows.
2. Vision drives momentum.
Don’t just chase income. Get clear on what you truly want.
3. Gratitude is the greatest shift.
Even rock bottom can become the solid ground for growth.
4. Connection over perfection.
The DM that changed everything came from a casual story—not a viral video.
Your Action Steps
✅ Post with purpose.
Choose one platform. Show up daily. Be real, not perfect.
✅ DM with curiosity.
Stories show you who’s watching. Start meaningful conversations.
✅ Win your mornings.
Prayer. Movement. Water. Worship. Then go straight to income-producing activities.
✅ Make your business about people.
Focus on community, not just commissions.
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio
