Ian Farrar: How to Stay Consistent in Network Marketing
Ian Farrar is a top leader with over 27 years of experience in network marketing. Known as the “Networker Athlete,” Ian is a world-class cyclist and elite business builder who brings his competitive discipline and consistency to both the field and his business.
He’s been a guest on MLM Nation three times, sharing his powerful journey, mental toughness, and practical tips to build a lasting MLM business. Ian’s story is a perfect example of grit, long-term commitment, and how treating MLM like a profession pays off.
Featured 3 Times on MLM Nation's Podcast
I’ve had the privilege of interviewing Ian Farrar three times on MLM Nation.
- Episode 391: The Gears That Create a Fast Building Team
- Episode 672: Overcoming Negative Self-Talk and the Biggest Mistake in MLM
- Episode 770: What to Say to Attract Your Next Leader
Table of Contents
Who is Ian Farrar?
Ian is a founding brand partner with his current company for over 20 years. A former elite inline speed skater and competitive cyclist, he was introduced to network marketing by an Olympic medalist at the ESPN2 Extreme Games in the mid-1990s. What started as curiosity grew into a life-changing decision.
With a deep belief in the MLM model and a relentless work ethic, Ian built a massive team by combining his athlete’s mindset with relationship-driven leadership. He’s sponsored over 1,000 people directly and is still actively growing his business today.
Ian’s Network Marketing Achievements
- Over 27 years in network marketing
- Founding brand partner for a company that’s lasted more than two decades
- Elite athlete: state champion cyclist, two-time world masters team member
- Rookie of the Year in his first company
- Built a massive organization by focusing on consumables and long-term duplication
- Enrolled 50+ customers in a few days from a radio interview
- Known for grassroots, face-to-face prospecting along with digital tools
Turning Point in the Business or Major Lightbulb Moment
Ian realized early on that not all MLM products are equal. He started with a company selling hardware and water machines—but after watching top earners focus on consumable products, he made a tough decision to switch.
That moment changed everything. By aligning with a company that matched his passion for health and wellness, he was able to build a career with longevity and purpose.
He didn’t treat network marketing like a 30-day trial. He went in for life.
Worst Moment in Network Marketing
The hardest time for Ian wasn’t a major failure—it was the long road to real success. It took him 10 years before he started earning the five-figure monthly income he envisioned.
There were doubts, plateaus, and moments when quitting seemed easier. But his athletic background gave him the mental toughness to keep going. Just like in a race where you hit the wall—he pushed through. And it paid off.
Consistency, Mindset, and Discipline
One of Ian’s defining traits is his discipline. He rides 25 miles a day and lifts weights regularly—and he treats his business the same way.
He still uses the “3-foot rule” in real life. He doesn’t hide behind his phone or over-rely on social media. He believes people crave real connections. His consistent presence over the years has attracted long-term leaders to his team.
One prospect even told him they were “shopping for leaders”—and they chose Ian because of his 20+ years with one company.
The Million Dollar Question for Ian Farrar
What would Ian do if he had to start over?
He would go downtown, smile, and start having real conversations. He’d ask his signature question:
“Are you open to taking your health, fitness, and income to the next level?”
He’d listen, share, and keep it simple. His belief? If you talk to people every day, someone’s waiting to say yes.
Listen to Ian Farrar's Interview (2017)
Watch Ian Farrar's Interview (2017)
Listen to Ian Farrar's Interview (2021)
Watch Ian Farrar's Interview (2023)
Recommended Tools and Resources
Favorite Quote
“If it's up to be, it's up to me”
“You find your freedom within your discipline”
“The best income is residual income”
“Winners never quit, and quitters never win.”
“Some will. Some won’t. So what. Someone’s waiting.”
Recommended Books by Ian Farrar
Atlas Shrugged by Ayn Rand
Go Pro by Eric Worre
As a Man Thinketh by James Allen
As a Woman Thinketh by James Allen
Your First Year in Network Marketing by Mark Yarnell
4 Year Career by Richard Bliss Brooke (12th edition)
Mach 2 with Your Hair On Fire by Richard Bliss Brooke
Think and Grow Rich by Napoleon Hill
Recommended Online App
Talk to people on the phone
Facebook
Boards
Recommended Prospecting Tool
Conversions → Video → Followup
Company App
Meeting people one on one
Your skills
Contact Info
Ian Farrar on Facebook and Instagram and Email
Phone #: 914-393-9800
Facebook
ifgreenincome@optonline.net
Key Lessons from Ian Farrar
- Commit Long-Term
Don’t dabble. Treat MLM as your career, not a side hustle. - Discipline Equals Freedom
Daily action creates confidence and momentum. - Rejection Builds You
Ian was laughed at while prospecting on Wall Street in cheap suits—but it made him better. - People Are Watching
Consistency over time attracts serious leaders. - Always Be Prospecting
Never coast. Even with a big team, Ian is always enrolling and coaching.
Your Action Steps
Commit for the long haul.
The biggest breakthroughs often come after the biggest doubts. Don’t quit before the magic happens.
Talk to people every day.
Whether it’s online or in person, open your mouth and start the conversation.
Stay consistent no matter what.
Like training for a race, show up daily—especially when you don’t feel like it.
Build relationships, not just funnels.
Ask questions, listen deeply, and serve before you sell.
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio
