Frazer Brookes: The Ninja Networker on MLM Nation Podcast
Frazer Brookes is a second-generation network marketer, best known as “The Ninja Networker.”
He has been featured twice on the MLM Nation Podcast, where he shared game-changing insights on how to build a successful network marketing business using social media and relationship marketing.
Frazer Brookes books are also some of the more popular books on network marketing in the last 10 years especially his book titled, I Dare You.
Featured 2 Times on MLM Nation’s Podcast
I had the privilege of interviewing Frazer Brookes two times for MLM Nation’s podcast. Each time, he brought incredible value and actionable strategies for network marketers looking to scale their business.
- Episode 188: Turning Strangers into Friends and Friends into Family
- Episode 548: 5 Success Habits of Top Leaders
How to Use ChatGPT to Find Prospects on Instagram
Frazer Brookes also posted in Feb. 2025 a helpful Youtube video teaching how to use ChatGPT to find new people on Instagram
Here is Outline of more helpful trainings from Frazer Brookes.
Outline: The Ninja Networker
Who is Frazer Brookes Ninja Networker?
Frazer Brookes grew up in a network marketing household.
His father, Simon Brookes, was a top MLM leader, but Frazer initially had no interest in following the same path.
However, after being introduced to the business at 24, he took an unconventional approach—building entirely online using Facebook, WhatsApp, and Skype.
Frazer is now an industry-leading trainer, speaker, and author of multiple books which teaches network marketers how to use social media for recruiting.
He has spoken on stages across 30+ countries and has trained thousands of network marketers worldwide.
The Turning Point in Frazer’s Business
Frazer struggled at first, as he was an introvert who disliked in-person networking.
However, he soon realized that MLM was all about relationships.
Instead of cold-pitching people, he focused on creating genuine connections online.
His biggest breakthrough came when one casual conversation on Skype led to a downline of over 10,000 people!
The Worst Moment in Network Marketing
Frazer faced two major challenges that shaped his success:
- His first public speech: He was invited to speak in front of 1,100 people but was so terrified that he broke down in tears on stage.
- A life-changing trip to Russia: He saw extreme poverty firsthand, which made him realize his privilege and motivated him to create a bigger impact.
The Power of Social Media & Relationship Marketing
Frazer teaches that network marketing isn’t about pushing products—it’s about relationship marketing. He follows a simple principle: Turn strangers into friends and friends into family.
Instead of pitching his business right away, he asks deep questions like:
- “What’s one thing you want to do before you die?”
- “If you knew you had one day left to live, what would you do?”
This creates meaningful conversations that naturally lead to business discussions.
The Million Dollar Question for Frazer Brookes
If Frazer had to start over with no contacts, what would he do?
He would go where his ideal prospects hang out—whether that’s a gym for a health and wellness business or a travel agency for a travel business. He would focus on building relationships first before ever mentioning business.
Listen to Frazer Brookes’ Podcast Interview (2016)
Frazer shares how he overcame his biggest fears and why relationship marketing is the key to success.
Watch Frazer Brookes’ Training (2019)
Frazer and Simon Chan discuss the top habits that separate successful network marketers from the rest.
Frazer Brookes Books That He Recommends
- The Richest Man in Babylon by George S. Clason
- Outliers by Malcolm Gladwell
- Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre
- How to Win Friends and Influence People by Dale Carnegie
Frazer Brookes Books He's Written
Frazer Brookes books have been translated to multiple languages and his most popular book that he's written is I Dare You.
It was one of the first network marketing books published that was focus on how to use social media for network marketing.
Favorite Quote
“Strive not to be a success, but rather to be of value to others.”
Contact Info
- Facebook: Frazer Brookes
- Website: The Ninja Networker
Key Lessons
- Network marketing is all about relationships. People join people, not businesses.
- Fear is meant to be conquered. Frazer overcame public speaking anxiety and built a global team.
- Consistency is key. Success comes from daily action, not one-time efforts.
- Create curiosity. Stop pitching and start conversations that lead to business.
Your Action Steps
1. Start one conversation today without mentioning your business.
2. Ask people engaging questions that lead to deeper connections.
3. Implement the “one-to-one” rule—match personal development time with income-producing activity.
Frazer Brookes is proof that social media and relationship-building can transform your network marketing business.
If you’re ready to take your business to the next level, start implementing these strategies today
Simon Chan is a business coach, podcaster, speaker and best selling author who helps network marketers recruit and build a team by staying consistent with a Simple Online System. Full bio
